If you are looking effective ways to improve your campaigns right now, then you must probably have a deeper understanding of how to optimize Bing and Google Ads. It is the new era of campaign optimization where you evaluate how your keywords, ads, as well as your targeting choices are currently performing. Optimization essentially means maximizing your CPC rate and overall conversion of the goal you are trying to achieve. With the relatively high cost of Google and Bing Ads – optimization is another technique in lowering overall costs.
Because of its popularity, optimization using Bing and Google Ads has also changed substantially over the past years. It makes it easy to miss out on the updates and features of the system. If you haven’t had the time to stay up to date and review the latest initiatives on how to optimize Bing and Google Ads, the guides below will certainly help you a great deal.
1. Review and Refine Your Keyword List
One of the first things you have to know about how to optimize Bing and Google Ads is to maximize the use of your keywords. If a particular keyword has less than one percent clickthrough rate even after you’ve done optimizing it, then maybe it’s time for it to be deleted.
Campaign optimization is all about looking at what keywords people search for, and that often changes, so it is necessary to review and refine your keyword list from time to time. Changes in new and emerging keywords can be tracked using several tools.
After you review the latest keyword list, you can now add it to your Ad Groups to improve conversion.
2. Improve Your Landing Pages and Ad Copy
Another effective way on how to start AdWords optimization is to continually improve your landing pages and your Ad copy to increase your clickthrough rate. You always have to test new ads, and you can also do this for free in AdWords.
Testing your current page to new landing pages is even possible. You can do a test by changing everything on your page from your font choice to the color of the response buttons.
3. Maximize Location Targeting
Using location targeting can be an excellent way to Optimize Google AdWords. If you have a particular product or campaign that provides a specific location, you can maximize the use of the Location Targeting feature of AdWords to target people within the area. It can also allow you to tailor landing pages and ads based on these locations.
Using the Location Targeting feature can increase the campaign’s relevance.
4. Target Your Ads Properly
Targeting is not only available based on location. PPC optimization can also be done by zeroing in on a specific audience by targeting your campaign and ads using several variables such as device, date, or demographics. These can be used individually or can be a combination.
This initiative can significantly improve and increase the chance that your ads will be displayed. Bid adjustments can be changed and targeted which allows you to specify who can view your ads.
5. Schedule Your Campaign Based on Your Customer’s Response
Your clickthrough rate can be increased significantly in a lot of ways. One of them is to properly schedule your campaign. It can be based on the time when your customers respond or the time when it is positive that you can get good results.
You can do this by studying the various response on different days and times of the day. The current scheduling of your campaign is already summarized so it will be easy for you to configure the timing for a specific campaign.
6. Take Advantages of the Performance Reports
There are a lot of performance reports available for you and taking advantage of these can be an essential component on how to optimize Bing and Google Ads. Performance reports can be run based on ad groups, campaigns, destination URL, keywords, ads, website placements, search query, and many others.
When it comes to how to optimize bing ads, these reports are being categorized into five types. There is the Performance report which can track down the performance of an ad campaign at the account, ad group, or campaign. The Change History report lists the changes that have been made to the campaigns. There is also the Targeting, Campaign Analytics, and the Billing and Budget reports.
7. Maximize the Opportunities Page on Bing Ads
Whether you are looking for CPC optimization or SEO optimization, using the Opportunities page in the Bing Ads can definitely help. There, you will have access to certain personalized guides on how to optimize the performance of your ad campaigns. It will be listed based on the estimated impact for easy access.
The inline opportunity in this Campaigns tab can also help update bids and keywords to boost both the impression and clicks.
8. Use Dynamic Text for Optimization
Another way on how to optimize Bing and Google Ads is by using dynamic text which can allow you to maximize your ad campaigns. It is possible through inserting specific keywords on the ads as well as insert customized texts and send your customers certain landing pages.
You can do this simply on your Ads tab by clicking through the dynamic text button.
9. Maximize Special Features for Optimization
When it comes to how to optimize Bing and Google Ads, using special features and resources like those you can see in Bing Ads can help increase performance.
There are several Bing Ads special features available such as the Accounts Summary where you can review if you have a depleted budget. There is also the Universal Event Tracking which gives you access to track customer conversions, tag your site, and understand the behavior of your site’s visitors.
Learning the effective ways on how to optimize Bing and Google Ads for conversion can be an integral part of a total advertising strategy. It provides countless ways to increase and improve the performance of your ad campaigns as well as providing tools to define negative keywords and targeting a specific audience for a particular ad. Reporting features and tools are even great help in reviewing your performance.
Overall, being familiar with the latest steps on how to optimize Bing and Google Ads can be the future of your advertising.