Business Tips

Small Business Logo Design

Logo DesignHaving a professional logo design is essential in today’s business world. Unless you don’t care about the image of your business, then you shouldn’t even have a second thought about getting a logo made for your business. Sure, money is always an issue, and hiring a graphic designer can be pricy. But, a company logo should be treated as a necessary expense for your business.

So, how do you go about getting a professional logo design? Like most things in this world, there’s more than one way to skin a cat.

Let’s go over the different ways that you can get a logo made.

  • Hire a freelance designer.
  • Hire a design firm.
  • Use a DIY software.

Let’s examine each option to see which route would work best for you.

There’s a number of ways you can find a freelance logo designer. You can find them on forums, freelance marketplaces, classified ads, or maybe a directory. The problem with finding a freelance graphic designer is that you have to do quite a bit of research before you come across one that is fit to do the job. Unfortunately, most small business owners don’t have the time or the desire to do research. Hiring a freelance worker is kind of like hiring someone for employment. You have to do your due diligence or you may get scammed or find one that isn’t qualified for the task. On the other hand, there are many great logo designers out there. If you can find a freelance logo designer who offers both the skills and the price range that is within your budget, then this is the route you may want to consider.  We personally used Fiverr to design our logo and were very pleased.  Fiverr has an immense list of graphic designers to fit any budget and you can vet them out based on their quality of past work.

Design firms are known for their expertise and quality workmanship, but when it comes to price, they’re always on the higher-end. If you don’t have the money to spend hundreds or thousands of dollars for a professional logo design, then you’re better off skipping this option altogether.

On a limited budget, but want a decent logo for your business? Then a DIY (do-it-yourself) logo software may be the right option for you. Creating a nice looking logo doesn’t have to be hard. With a logo software, you can customize the logo any way you want. You can choose your desired font, color, size, and even insert your own image. The whole process can take a few minutes. Consider this option if you’re on a tight budget and want something quick.

Check out our logo design partners if you need a quality logo at a reasonable price.

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