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Top Semrush Alternatives


Semrush is probably a go-to SEO tool for boatloads of webmasters out there. After all, it gives one plenty of reason to fall in love with it. Therefore, scores of people out there haven’t taken the pain to explore Semrush alternatives yet. Speaking in favor of Semrush, it pulls out data from Google, Bing, and other popular search engines like a beast. Gladly enough, the results are bang on. One can literally talk hours about how Semrush can provide a great boost to one’s SEO efforts. Frankly speaking, it provides enough information to scare off one’s competitors. When time is money, it’s great to have such a dashboard at one’s fingertips. All things considered, it’s a satisfaction bomb. This is starting to appear like a singles ad.

Well, Semrush doesn’t have to be the final terminal station for keyword research and competitive analysis. Semrush can be a huge wallet burn, especially for websites who don’t need that much information. Since people have different expectations and requirements from an SEO tool, it helps to explore Semrush alternative to figure out the best SEO tool out there to decrease the amount of time spent on research and to derive maximum results with useful insights. After all, there is no one-size-fits-all SEO tool out there. You will never know what you are missing until you step out of the regular zone. So, let’s press on with the top alternatives that can give Semrush a run for its money. That being said, you might feel the need to stick with Semrush itself, but that’s another story. Let’s dig into its alternatives for now:

  1. Semrush vs Moz

Both Semrush and Moz cover the same areas, but they do things a little differently. For instance, the overall keyword rankings data of Semrush is quite extensive. It offers a plateau of information for a thorough competitive analysis. Similarly, Semrush has more backlink data than Moz. The on-page SEO suggestion is also better. Yes, the on-page SEO suggestion does not cut the deal for Moz. It’s pretty generic when compared to Semrush. While Moz does a decent job at reporting, Semrush is a cut above the scope in this department too. For instance, Moz does offer some options for PDF exports, but it does not support charts. Therefore, you will have to export CSV files and make charts by yourself. With Semrush, reporting is a breeze. Better yet, Semrush provides more competitive data than any other SEO tool out there. So, Semrush could prove to be the best deal when overseeing SEO projects.

Due to the gigantic amount of information, Semrush can be a bit overwhelming to start with. Basically, you might have to fight with many interfaces, so you could lose time. That being said, you can get a good hang of it after a while. On the other hand, Moz offers a broad range of SEO tools that are easy to understand and use. Both offer a free trial, which is pretty basic. That being said, you can expect more from Moz than Semrush free trial. Moz offers an awesome collection of different tools for free such as Open Site Explorer (to source link building opportunities), Followerwonk (for twitter tracking), MozBar (for keyword research and SEO analysis) and MozCast (for tracking daily ranking updates). Moz offers many more free and awesome tools that will take your competitive analysis to the next level.

Compared to Semrush, Moz generates a lot of long-keyword suggestions. As a matter of fact, it also generates question-based keywords. Therefore, it can help you uncover keywords that other tools might have missed out on. So, it can prove to be the perfect keyword buddy that your business needs. So, that’s another brownie point for Moz. Webmasters can consider this tool in conjunction with Semrush to track the consistency across different platforms. If money is no object, you can also give a shot at Moz to make better and smarter marketing moves. Or else, you should be better off with Semrush. Lastly, Moz has made landmark SEO metrics that no other has done before.

  1. Semrush vs Spyfu

In today’s age and time, assessing your competition is one of the most smartest and beneficial things to do. Going by the name, it’s easy to understand that ‘Spyfu’ lets you keep an eye on your competition. But, let’s see how it fairs against Semrush. So, let the Semrush vs Spyfu battle begin.

Semrush updates itself more often than Spyfu. So, Spyfu does lag a bit in this area. Also, some of the reports generated on Spyfu are way too long, making it hard to parse into action. Also, it’s not as comprehensive as Semrush in terms of data. For countries based outside USA and UK, Spyfu returns data that could be way off from the real world. Although the data won’t match, it does provide you with a ballpark to work with. That being said, Semrush wins over here by providing better analysis of sites outside USA and UK. Furthermore, it offers better organic data with more accuracy than Spyfu. Also, Semrush provides constant tracking of any keyword on a day to day basis, all the way down to locality, which is missing in its competition. Furthermore, it’s more user-friendly than Spyfu.

In certain areas, Spyfu does better than Semrush. For instance, Spyfu shares more information than Semrush free trial account. In Spyfu, there are no limitations on how many searches you can perform and the number of exports allowed. Semrush limits a user to export only 10k keywords. For the same domain, Spyfu can allow you to export millions. Therefore, Spyfu is the winner for exporting limitless keywords. Also, Spyfu provides 7 years of advertising history for every keyword and domain. Semrush offers only 1 year of advertising history. Better yet, Spyfu looks at top 50 organic results, whereas Semrush looks at top 20 results. Spyfu basic plans start at $39/month. On the other hand, you might have to shave off more than twice that amount on Semrush’s platform because their basic package starts at $99.95/month. Keep in mind, Semrush offers more features than Spyfu or any other competition. It’s like a one-stop shop. So, if you use or need all the features provided by Semrush, it’s worth the high price tag attached to it. If not, you are better off with Spyfu, which can provide you with a great deal of information for a fraction of the cost.

  1. Semrush vs. Raven SEO

Compared to Semrush, Raven is miles behind. For the most part, Raven is more of a dashboard and reporting SEO tool. It lets you view Google Adwords, Google Analytics, Google Webmaster tools, and some other third-party tools in a single interface. Also, they allow you to check unlimited sites. However, it provides little to no information on your competitor’s rankings, and it fails to check positions on search engines other than Google. They withdrew their ranking tool way back in 2013. Thus, the software is less useful for thorough research. In simple words, it’s not suitable for advanced keyword research. On the other hand, Semrush provides you with an excellent scope of your website’s performance, and shows you how it stacks up against the competition. Considering the price tag of $99/m, you are better off subscribing to Semrush because you will have access to a host of features for the same price. The good thing about Raven SEO is that it keeps everything nicely accessed in one place. So, it’s undoubtedly the most user-friendly tool out there. All things considered, Semrush is the best in its class.


Semrush remains a top competitor in the SEO data industry. That being said, there is plenty of competition out there. If you’re looking for low-cost alternative to Semrush, I recommend checking out some of the competition noted above. Although Semrush has a pricey tag to its services, it provides you with excellent information that few other SEO services have.  Use this link to sign up for a free 7 day trial.





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