Search Engine Market Share From Different Data Sources

Search engine market share is important to know because it represents where most of your site’s search traffic comes from. Listed below are the different data providers, as well their reported market share for the top search engines in the US (unless otherwise noted).

Conductor

• Google – 85%
• Bing – 6%
• Yahoo – 5%
• Others – 4%

Methodology: Traffic data from 63 websites

comScore

• Google – 68%
• Bing – 19%
• Yahoo – 10%
• Others – 4%

Methodology: Data from a global panel of 2 million+ Internet users.

KeywordDiscovery

• Google – 67%
• Bing – n/a
• Yahoo – 11%
• Others 11%

Methodology: Data from a browser toolbar and several ISPs.

NetMarketShare

This is global data. Unfortunately, US data is only available to subscribers.

• Google – 69%
• Bing – 6%
• Yahoo – 7%
• Others – 18%

Methodology: Data from a global network of over 40,000 websites.

Do your traffic stats match up with any of these numbers?