If you use social media to promote your website or products, this graph may be of interest to you. It breaks down the user age distribution among the top social networks.
So how can this data help you?
Well, if you know your ideal customer, then this data definitely helps because then you would know which networks to target. For example, if you are selling video games or products intended for young adults, you’d be more inclined to look at sites like SnapChat, Vine, or Tumblr. On the other hand, if you are targeting people at the higher end of the age spectrum, then you’d consider advertising on LinkedIn or Pinterest.
User age is just one element of what to look for in your demographics, but nontheless, an important one to pay attention to.